This is not a joke: April is Adopt-a-Podcast-Listener Month🌼

Join Tink Media this month in finding someone who says “podcasts aren’t my thing,” and give them a thoughtful recommendation.

👋Bonjour.

Today is Saturday, April 1. There are 40 days until my next Disney cruise. I don’t usually email you on Saturday, but I have some special news I want to share. And it’s not a joke, promise.

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Here at Tink, April 1 kicks off Adopt-a-Listener Month, a (hopefully soon-to-be worldwide) campaign to help turn non-podcast listeners into listeners.

Our thinking is: if we want the podcast industry to continue growing, we need more listeners, and we believe some folks just need a little support to get into podcasts📈

What is Adopt-a-Listener Month?

It’s a group effort. A grassroots campaign where listeners podcast lovers help non-listeners turn into listeners. Through video and audio resources, collaborations with podcasts, and even an “official” adoption process, we’re providing all the support we can to make this initiative move the needle and grow the podcast space.

Throughout the month, we’ll be sharing:

• How-to guides/infographics for first-time listeners

• A quiz to help you find the perfect show for your adoptee

• Playlists of great episodes to recommend

• A form so you can tell us about your adoptee’s listening experience

  • We’d love to hear what helped get them interested. Plus, you’ll receive a digital certificate to celebrate your success!

Bonus: Arielle Nissenblatt and I will be in Washington Square Park on Monday, April 10th filming some “women on street”-style content (AKA badgering people about their podcast listening habits). Stay tuned!

And let us know if you wanna meet us there to help film!

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How can you get involved? Great question!

• Tell your listeners about the campaign with these 30 and 60-second scripts you can read on your show

• Insert a 30, 45, or 60-second pre-recorded promo for this campaign on your podcast if you’d rather have someone else's voice do the explaining

• Post about the campaign on your social media or in your newsletter with these media assets

We’ll be adding graphics of all the shows/companies that participate on tinkmedia.co/adopt. We'd appreciate ANY support, even if it's just adopting a listener of your own! So please send us your logos :)

If you do promote this initiative, we’d love to recognize your support and feature your show on this page! Fill out this form to show your support.

Happy Adopt-a-Listener Month! Join us in adopting a new listener by sharing a thoughtful podcast recommendation.

Happy listening!

Lauren and the Tink Team